During 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie came from the "magic in the bottle" which was utilized to lower and raise the hoist. This mechanism greatly impressed customers and hence, the name was established.
Genie has moved into numerous new markets, as the demand for work platforms and lifts grew. Over time, when the requirements for new machinery to meet many applications grew, the company made itself known in numerous new markets. For example, Genie went into production with stick booms, telehandlers, light towers, man-lifts and articulated booms.
Genie decided to acquire a partner who held the same values as a result of the economic slump during the beginning of the 2000s, when they partnered with Terex. This company has a history acquiring machine manufacturers all around the world who proved to be a good business match. Genie Industries was sold during 2002 and became a part of Terex Corporation.
During the early years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Hence, all Genie equipment continue to be sold under the Genie brand name.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually dedicated to improving the efficiency and quality in addition to minimizing wastes. Even long after the sale has been closed, the company concentrates on offering outstanding support. These are the very work practices that have made Genie a trusted brand over the last decades and continue to keep their reputation for top-of-the-line and quality equipment.
Genie's Bi-Energy and DC machines are emission-free, quiet machinery capable of working in delicate work settings. Where the machine has to be driven significant distances, like for instance within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC equipment.
Telescopic booms provide more horizontal reach, as opposed to any of the different aerial platforms. These machinery are ideal for limited access areas or small areas in all kinds of environments. The Genie Telescopic S booms have been engineered to offer utmost productivity. These equipment provide the drive speed and supreme traction you require in order to travel around the job area and work site.